Martina Watch

Sif Jakobs Jewelry was founded in 2009 in Copenhagen by goldsmith Sif Jakobs, who wanted to combine Italian elegance with Scandinavian minimalism. The brand creates high-quality jewelry with a focus on accessible luxury, characterized by sculptural shapes and sparkling zirconia. The range spans rings, earrings, necklaces and bracelets, driven by values of craftsmanship, elegance and confidence, standing out with distinctive shine and modern expression.

"Water-resistant jewelry" is jewelry that can withstand water in everyday life - such as hand washing and light rain - without changing expression quickly. It's all about the material and surface. Stainless steel and solid gold typically withstands water better than plated jewelry such as gold plated. In some cases, the following are also used PVD treatment (Physical Vapor Deposition), where a very thin, hard coating "bonds" to the surface and can provide better wear resistance than traditional coating - but it's still a surface that can eventually wear out depending on use. Jewelry with stones, beads or glue should generally be kept dry.

Gold-plated stainless steel is stainless steel with a thin layer of gold on the surface, which gives a warm gold colored look. Stainless steel is popular in jewelry because it is strong, dimensionally stable and suitable for everyday use. The golden tone can vary depending on the coating and with gentle care, the finish retains its good looks for longer.

Zirconia (often called cubic zirconia/CZ) is a popular synthetic stone that resembles a diamond thanks to its clear shine and strong light reflection. The most common colour is clear/white, but zirconia is also available in many colours such as blue, green, pink, and champagne. It is widely used in jewellery because it delivers an exclusive look at a more accessible price point. Zirconia has a consistent appearance and can be cut into many shapes, making it suitable for both minimalist and more eye-catching designs. With proper care, zirconia can stay beautiful for a long time.