Baby Shower Gift: Great Ideas for Mom, Baby & Parents

Are you looking for a maternity gift, but not sure what to give, when to give it - and how much is "appropriate" to spend? Here you'll find answers to the most frequently asked questions about maternity gifts, plus concrete ideas for gifts for mom, baby and parents. You'll also find inspiration for personalized choices, such as a simple piece of jewelry that can become a lasting memory.

What is a newborn/baby shower gift?
It’s a gift given to celebrate a new baby and support the family in the early weeks. The gift can be for the baby, for mom, for the partner—or something the whole family can use.

When should you give a newborn gift?
Most people give it at the first visit after the birth or within the first few weeks, once the family has settled a bit. The key is to keep it easy and considerate of their routine.

What’s a safe gift if you’re unsure?
Go for something that’s almost always useful: soft basics in a slightly bigger size, a blanket, muslin cloths, or a gift card. Practical items that make everyday life easier are usually appreciated.

What’s a good gift for a new mom?
Gifts for mom are often especially meaningful, because the focus is naturally on the baby. A small, thoughtful treat or a personal keepsake—such as a simple piece of jewellery—can be a lovely way to mark the moment.

What are good newborn gifts for the baby?
Classic options include baby clothes, a soft blanket, a comforter, a teether, or small essentials the parents will use right away. Comfort and quality tend to matter more than quantity.

What should you give first-time parents?
First-time parents often appreciate everyday essentials or items that make the early weeks smoother. If you’re unsure about size or style, a gift card is a reliable choice.

What should you give second-time parents?
They often already have the basics, so personal gifts, consumables, or something for mom/parents can be a better fit. Think less “gear” and more “thoughtful”.

How much should you spend on a newborn gift?
It depends on your relationship and budget. What matters most is that it feels considered—small gifts can be just as right as bigger ones.

What’s a good newborn gift for a colleague?
For colleagues, neutral and easy gifts work best: a small baby item, something sweet for the home, or a gift card. If you’re gifting as a group, you can go for something a bit bigger.

Are gift cards or cash okay?
Yes. It’s a practical option if you’re unsure what they need or want to avoid guessing sizes, colours, or brands.

What if you don’t know the baby’s name or gender yet?
Choose neutral gifts: simple basics in calm colours, a blanket, muslins—or something for the parents. A mom-focused gift also works well because it doesn’t depend on name or colour themes.

What should you write in the card?
Keep it short and warm, for example:

“Congratulations on your little one—can’t wait to meet them.”
“Wishing you a calm and lovely start. Congratulations!”
“A small gift for a big moment—congratulations.”